The Power Code

New research shows women don’t want power – the cost of getting it is too high and power itself looks unappealing. But companies do better with more women in leadership. Countries do better with women in political office. Everyone does better with more women in power. So, what will it take for women to overcome their reluctance and take the reins? Rather than women changing themselves, Katty Kay suggests we need to change the meaning of power and the routes that lead to it. When we do that – when women can focus on using power to make positive changes, with a clear understanding of why power is important – power becomes more accessible, appealing and impactful for women. This new model, designed by and for women, empowers women to become their most powerful selves and lead fuller and more satisfying lives, and helps men do the same.