Technology, People, and the Future of Competition

The best IT Leaders are making the workplace more human

Big Data. Cloud Computing. AI. The digital revolution is reshaping the logic of business, work, and society. Companies use digital tools to reach more people in more places more quickly than ever. Social media and peer-to-peer communications reshape how brands communicate with customers and how colleagues collaborate with one another. Startups unveil new business models that shift the economics and overturn the logic of long-established industries. While technology is driving dramatic change, what customers, partners, and employees truly value is a deeper and more authentic sense of humanity—organizations that create experiences that are as memorable as they are efficient, leaders who recognize that disruptive technologies are at their most powerful when they are embedded in a culture of collaboration and trust. Bill Taylor draws on cutting-edge insights about technology and timeless truths about culture to show engineers, project leaders, and marketers the inexorable connection between technology and humanity – and why the most effective IT leaders are the most human leaders.